Oranga Tamariki, Ministry for Children - Aotearoa, NZ
The Maori Partnerships & Communities (MPC) branding embarks the cultural shift of Oranga Tamariki. Championing the needs and aspirations of tamariki and whanau, with the support of treaty and community partners.
The MPC identity centers Oceania and is inspired by paddling culture as Te Moana Nui A Kiwa.
The moana is a place of sustenance, it is life giving and reflects our heritage. The concept of life force is also interpreted as mauri and is the underpinning concept of the MPC brand.
Brand Identity & Assets
Brand Strategy
Illustration
Social Media Content Design
Marketing Campaign Collateral
