Rapa Nui Virtual Challenge - Product Design ConceptsClient: Conqueror, Auckland, NZ
Project Type: Virtual Fitness Challenge – Visual & Product Design
Location Theme: Rapa Nui (Easter Island), Polynesia
Developed product design concepts for Conqueror, a global fitness platform that gamifies physical activity through virtual challenges set in iconic locations around the world.
This challenge was set on the remote Polynesian island of Rapa Nui and the creative direction drew from the island’s rich cultural and geographic heritage. The design process included concepting medal designs, digital badges and print collateral inspired by traditional Moai statues, indigenous patterns and the natural landscape.
The goal was to create an immersive and culturally respectful experience that motivates users to complete the fitness challenge while celebrating the unique identity of Rapa Nui.
Illustration
Concept Development
Physical Product Mockups
User- Centered Design
Branded Merchandise Design
Cultural & Contextual Research
Product Design
